The Tourism Marketing Citation provides the basics of sales and marketing and explore your interest with an elective in eco-tourism, hotels, events and more. If you don't have the admission requirements to enter the diploma or degree, this introductory program enables you get started on your tourism management studies while completing your academic upgrading. You'll learn the basics about the industry and how the different relationships between partners work. You'll also learn about the sales process and explore different marketing strategies. Once you've completed your upgrading you can ladder directly into the diploma or degree.