Travel counsellors

Overview

Travel counsellors advise clients on travel options and tour packages, make bookings and reservations, prepare tickets and receive payment. They are employed in travel agencies, transportation and tourism firms and hotel chains.

This group performs some or all of the following duties:

  • Provide travel information to clients regarding destinations, transportation and accommodation options and travel costs, and recommend suitable products

  • Plan and organize vacation travel for individuals or groups

  • Make transportation and accommodation reservations using computerized reservation and ticketing system

  • Sell single fare tickets and package tours to clients

  • Promote particular destinations, tour packages and other travel services

  • Investigate new travel destinations, hotels and other facilities and attractions

  • Provide travel tips regarding tourist attractions, foreign currency, customs, languages and travel safety.

Job titles

  • booking agent - travel agency
  • reservation agent - travel agency
  • reservation sales agent - travel agency
  • tourist information counsellor
  • travel agent
  • travel centre counsellor

Employment prospects

Source: BC Labour Market Outlook 2024 edition

Annual salary

Low

$37,541

Median

$47,322

High

$60,378

Job openings

Use this interactive map to explore job openings in different regions across B.C.

British Columbia

1,145

expected job openings (5-year forecast)

Education and training

Employment requirements

  • Completion of secondary school is usually required.

  • A college diploma or vocational training in travel or tourism is usually required.

  • Certification with the Association of Canadian Travel Agencies (ACTA) may be required.

Additional information

  • Progression to managerial positions is possible with experience.

Certification requirements

Optional: The following certifications are optional to practice as Travel counsellors in B.C.

  • Association of Canadian Travel Agencies (ACTA) Certification
  • Tourism training and certification from emerit - Travel Counsellors

Association of Canadian Travel Agencies (ACTA) Certification

Confirm with the certifying body that your intended program qualifies you for this certification.

To work as a travel counsellor in B.C., you may choose to pursue certification and/or membership with the Association of Canadian Travel Agencies (ACTA). Contact or visit the association's webpage to view the various membership levels or to enroll in certification examinations.

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Tourism training and certification from emerit - Travel Counsellors

To work as a tourism professional in B.C., you may choose to receive tourism training from emerit created by Tourism HR Canada.

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Post-secondary programs in B.C.

No post-secondary education required

No post-secondary education required. You can work in this career without post-secondary education. Some on the job training may be provided. With additional training or experience, you may be able to progress into higher level, supervisory or management positions.

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