Overview
Advertising, marketing, public relations and e-business managers plan, organize, direct, control and evaluate the activities of establishments and departments involved in commercial, industrial and e-business advertising, marketing and public relations. They are employed by commercial and industrial establishments, government departments, and advertising, marketing and public relations firms or consulting businesses.
This group performs some or all of the following duties:
E-business marketing managers
Plan, organize, direct, control and evaluate the design, development and maintenance of Internet, Intranet and mobile applications to manage an organization's online business model and strategy.
Collaborate with advertising, marketing, and public relations teams to plan, develop, evaluate and manage an organization's online presence including public relations, communications, marketing, commercial activities and social media management.
Employment prospects
Annual salary
$68,762
$108,451
$184,492
Job openings
Use this interactive map to explore job openings in different regions across B.C.
Strong job outlook
British Columbia
2,867expected job openings (5-year forecast)
Education and training
Employment requirements
E-business managers
A university degree or college diploma in a field related to electronic commerce, Web site content development, or Internet and mobile services and Experience in Web site design, interactive media development, data administration or information systems analysis or experience related to Web site content are usually required.
Additional information
Progression to senior management positions is possible with experience.
Certification requirements
Work Experience
Work experience recommended
Post-secondary programs in B.C.
Explore programs related to this career offered at post-secondary institutions in B.C.