Strong job outlook

E-business managers

Overview

Advertising, marketing, public relations and e-business managers plan, organize, direct, control and evaluate the activities of establishments and departments involved in commercial, industrial and e-business advertising, marketing and public relations. They are employed by commercial and industrial establishments, government departments, and advertising, marketing and public relations firms or consulting businesses.

This group performs some or all of the following duties:

E-business marketing managers

Plan, organize, direct, control and evaluate the design, development and maintenance of Internet, Intranet and mobile applications to manage an organization's online business model and strategy.
Collaborate with advertising, marketing, and public relations teams to plan, develop, evaluate and manage an organization's online presence including public relations, communications, marketing, commercial activities and social media management.

Job titles

advertising administrator
advertising agency manager
advertising director
advertising manager
agency marketing department manager
campaign manager

Employment prospects

Source: BC Labour Market Outlook 2025 edition

The labour market information for this career is aggregate data for Advertising, marketing and public relations managers

Annual salary

Low

$72,974

Median

$107,012

High

$186,805

Usual Hours Worked Weekly: 38.81

Job openings

Use this interactive map to explore job openings in different regions across B.C.

Strong job outlook

British Columbia

2,815

expected job openings (5-year forecast)

Education and training

Employment requirements

E-business managers

A university degree or college diploma in a field related to electronic commerce, Web site content development, or Internet and mobile services and Experience in Web site design, interactive media development, data administration or information systems analysis or experience related to Web site content are usually required.