The Bachelor of Arts in Professional Communication is about professional writing, public relations, journalism, public speaking and digital communications. You'll learn techniques to persuade through words, graphics and storytelling. You'll study within a larger framework of media and cultural studies, sustainability, Indigenous contexts and globalization. You'll have the option to study abroad for a semester at a partner university in Sweden or Spain. This program is designed for students interested in a career in public relations, advertising, marketing and journalism, as well as corporate, technical and online communication.