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The Marketing Management Diploma concentrates on developing a solid understanding of core business concepts that apply across fields and industries. This includes integrated marketing and communications for global and local markets, computer skills and internet marketing basics, business communications, technical sales, economics, business math, and accounting practices.

Marketing Management: Diploma

British Columbia Institute of Technology

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All students must complete the first year of the Marketing Management program before continuing to one of the second year diploma options (Entrepreneurship, Marketing Communications, Professional Real Estate, Professional Sales, or Tourism Management). 

Applicants must meet all  and will be accepted on a first qualified basis as long as space remains.

English: two years of education in English in an English-speaking country with one of the following:
English Studies 12 (67%) or
English First Peoples 12 (67%) or
Other acceptable BC and Yukon courses or
3.0 credits of post-secondary English, humanities or social sciences (67%) from a recognized institution

Math: one of the following:
Pre-Calculus 11 (67%) or
Foundations of Math 11 (67%) or
Workplace Math 11 (67%) or
Other acceptable BC and Yukon courses or
OPMT 0199 - Math for Business (67%) or
OPMT 0198 - Business Math Assessment Test (67%)
Option preference: choose one of the following in your online application:
Undecided – I will declare in the second term of the program
Entrepreneurship
Marketing Communications
Professional Real Estate
Professional Sales
Tourism Management

Options are assigned starting in Level 3 and are not guaranteed. By stating a preference, you help the department plan for capacity. Entry to each option is competitive by GPA and other factors. Where space issues arise, students may get their alternate choice.

Continuation requirements

Midway through the second term of first year, students either confirm or select their first and second choice for the next year of the program. The second-year options are:

Entrepreneurship
Marketing Communications
Professional Real Estate
Professional Sales
Tourism Management

Entry to each option is competitive by GPA and other factors. Where space issues arise, students may get their alternate choice.

Academic Admission Requirement

International applicants

This program is available to international applicants. A valid study permit is required prior to starting the program.

Students enrolled in this program must complete the mandatory work component to qualify for graduation. A co-op work permit is required prior to starting the work component.

Transfer credit

Do you have credits from another post-secondary school?

Transfer credit may be granted for courses completed at BCIT or another post-secondary institution where the learning outcomes duplicate those of the BCIT course. As per Admission Procedure 5003-PR1, the department reserves the right to determine the granting of credit where appropriate.

Applications will be accepted up to day 14 of the term; an official transcript and a course outline where appropriate must be provided (or be on file with BCIT) to process the request. A maximum of two courses per level are eligible for credit through this process.

Additional Academic Admission Requirement



Applicants are urged to attend an information session offered throughout the year. These are free of charge and are open to all to attend. Registration is requested, but not required.

Strong mathematic skills are required for success in BCIT Business diplomas. Students accepted into this program will be contacted starting in April regarding the completion of a math assessment test. If you score below a 67% on this assessment test, or feel that you would like to upgrade your math skills regardless, you should complete OPMT 0199 or OPMT 0023.

British Columbia Institute of Technology

Marketing Management: Diploma

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