The Sport Event Management Diploma is about business skills and event management expertise required to organize and market sports events, recruit and motivate volunteers and find sponsors at the corporate, professional or amateur level, in the context of the importance of sporting events in Canadian culture. Learn key business skills and develop the expertise to successfully plan, market and execute both small- and large-scale events in the public, private, and not-for-profit sectors. You will also gain a deep understanding of the economic, social and cultural impacts of sport events and sport tourism, as well as the complexities of the sports marketplace. Theory is blended with real-world experiences—including hands-on projects with organizations such as the local WHL hockey club (Kamloops Blazers), Spartan Canada, Sun Peaks Resort, Pacific Sport and the Kamloops Sports Council.