Overview
Retail salespersons sell, rent or lease a range of technical and non-technical goods and services directly to consumers. Visual merchandisers plan, create and implement windows and in-store displays. They are employed by stores and other retail businesses, as well as wholesale businesses that sell on a retail basis to the public.
This group performs some or all of the following duties:
Retail salespersons
Greet customers and discuss type, quality and quantity of merchandise or services sought for purchase, rental or lease
Advise customers on use and care of merchandise, and provide advice concerning specialized products or services
Estimate or quote prices, credit terms, trade-in allowances, warranties and delivery dates
Prepare merchandise for purchase, rental or lease
Prepare sales, rental or leasing contracts and accept cash, cheque, credit card or automatic debit payment
Assist in display of merchandise
Maintain sales records for inventory control
Operate computerized inventory record keeping and re-ordering systems
May conduct sales transactions through Internet-based electronic commerce.
Visual merchandisers
Design and implement window and interior displays
Assemble visual retail displays to promote products, promotional events and seasonal change overs;
Ensure visual displays comply with brand guidelines and standards, including organization's culture, image and target markets
Set up lighting systems to create a visual atmosphere.
Retail salespersons may specialize and act as consultants in home entertainment systems, computers and other products and services.
Employment prospects
Annual salary
$36,289
$37,541
$67,657
Job openings
Use this interactive map to explore job openings in different regions across B.C.
British Columbia
16,509expected job openings (5-year forecast)
Education and training
Employment requirements
Completion of secondary school may be required.
A university degree or college diploma may be required by some employers.
Specific subject matter courses or training may be required.
Additional information
Technical or sales training programs may be provided by employers.
Progression to retail supervisory positions is possible with additional training or experience.
Certification requirements
Work Experience
Work experience recommended
Post-secondary programs in B.C.
No post-secondary education required
No post-secondary education required. You can work in this career without post-secondary education. Some on the job training may be provided. With additional training or experience, you may be able to progress into higher level, supervisory or management positions.