Business development officers and market researchers and analysts


Business development officers and market researchers and analysts conduct research, provide statistical and analytical supports, identify market trends and potential opportunities, formulate policies and manage programs to stimulate industrial and commercial business investment or tourism in urban and rural areas, or to promote commercial or industrial products and services. They are employed by government departments, international organizations, marketing and analytics firms and business associations or may be self-employed.

This group performs some or all of the following duties:

  • Develop and apply E-commerce strategies

  • Provide consultation on planning and starting of new businesses.

  • Develop policies and administer programs to promote industrial and commercial business investment in urban and rural areas

  • Design market research questionnaires

  • Conduct social or economic surveys on local, regional or national areas to assess development potential and future trends

  • Plan development projects and coordinate activities with representatives of a wide variety of industrial and commercial enterprises, community and business associations and government agencies

  • Assess business opportunities and develop strategies to attract venture capital

  • Respond to enquiries from members of the business community and general public concerning development opportunities

  • Review and evaluate commercial or industrial development proposals and provide advice on procedures and requirements for government approval

  • Conduct surveys and analyze data on the buying habits and preferences of wholesale or retail consumers

  • Evaluate customer service and store environments

  • Conduct research on consumers, competitors and the market place to identify trends to optimize marketing strategies for industrial and commercial products

  • Analyze promotional and marketing campaigns to identify improvements

  • Develop social and economic profiles of urban and rural areas to encourage industrial and commercial investment and development.

  • Prepare reports, research papers, educational texts or articles

Job titles

  • Aboriginal economic development officer
  • advertising analyst
  • agri-food sector marketing consultant
  • agriculture and food sector development consultant
  • agriculture and food sector marketing consultant
  • analyst - market research

Employment prospects

Source: BC Labour Market Outlook 2023 edition

Annual salary







Job openings

Use this interactive map to explore job openings in different regions across B.C.

British Columbia


expected job openings (5-year forecast)

Education and training

Employment requirements

  • A bachelor's degree in economics, commerce, business administration or public administration is required.
  • Certification as a certified economic developer (Ec.D.) may be required.
  • Certification as a Certified Marketing Research Professional (CMRP) may be required.

Additional information

  • Progression to managerial positions is possible with experience.

Certification requirements

Optional: The following certification are optional to practice as Business development officers and market researchers and analysts in B.C.

  • Economic Development (Ec.D.) Certification - Business Consultants

Economic Development (Ec.D.) Certification - Business Consultants

To work in business development and market research in BC, you may choose to earn an Economic Development Certification. Eligibility is achieved through work experience and successful completion of the Economic Development Association of Canada exam.

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