E-business managers

Strong job outlook


Advertising, marketing, public relations and e-business managers plan, organize, direct, control and evaluate the activities of establishments and departments involved in commercial, industrial and e-business advertising, marketing and public relations. They are employed by commercial and industrial establishments, government departments, and advertising, marketing and public relations firms or consulting businesses.

This group performs some or all of the following duties:

  • Advertising managers

  • Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services.

  • Marketing managers

  • Establish distribution networks for products and services, initiate market research studies and analyze their findings, assist in product development, and direct and evaluate the marketing strategies of establishments.

  • Public relations managers

  • Direct and evaluate establishments and departments that develop and implement communication strategies and information programs, publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations.

  • E-business marketing managers

  • Plan, organize, direct, control and evaluate the design, development and maintenance of Internet, Intranet and mobile applications to manage an organization's online business model and strategy.

  • Collaborate with advertising, marketing, and public relations teams to plan, develop, evaluate and manage an organization's online presence including public relations, communications, marketing, commercial activities and social media management.

Job titles

  • advertising administrator
  • advertising agency manager
  • advertising director
  • advertising manager
  • agency marketing department manager
  • business manager - sales and advertising

Employment prospects

Source: BC Labour Market Outlook 2023 edition
The labour market information for this career is aggregate data for Advertising, marketing and public relations managers

Annual salary







Job openings

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Strong job outlook

British Columbia


expected job openings (5-year forecast)

Education and training

Employment requirements

  • A university degree or college diploma in a field related to electronic commerce, Web site content development, or Internet and mobile services and Experience in Web site design, interactive media development, data administration or information systems analysis or experience related to Web site content are usually required.
  • A university degree or college diploma in business administration or in a related field with a specialization in sales or marketing and Several years of experience as a sales, marketing or public relations representative or in a related occupation are required.
  • A university degree or college diploma in communications, public relations, marketing, journalism or in a related field and Several years of experience in an advertising, public relations or communications officer position or in a related occupation are required.
  • Advertising and public relations managers
  • E-business managers
  • Marketing managers

Additional information

  • Progression to senior management positions is possible with experience.

Certification requirements

  • No certification requirements

Work Experience

  • Work experience recommended

Post-secondary programs in B.C.

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