Overview
Advertising, marketing, public relations and e-business managers plan, organize, direct, control and evaluate the activities of establishments and departments involved in commercial, industrial and e-business advertising, marketing and public relations. They are employed by commercial and industrial establishments, government departments, and advertising, marketing and public relations firms or consulting businesses.
This group performs some or all of the following duties:
Marketing managers
Establish distribution networks for products and services, initiate market research studies and analyze their findings, assist in product development, and direct and evaluate the marketing strategies of establishments.
Employment prospects
Annual salary
$68,762
$108,451
$184,492
Job openings
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Strong job outlook
British Columbia
2,867expected job openings (5-year forecast)
Education and training
Employment requirements
A university degree or college diploma in business administration or in a related field with a specialization in sales or marketing and Several years of experience as a sales, marketing or public relations representative or in a related occupation are required.
Additional information
Progression to senior management positions is possible with experience.
Certification requirements
Work Experience
Work experience required
Post-secondary programs in B.C.
Explore programs related to this career offered at post-secondary institutions in B.C.