Advertising and public relations managers

Strong job outlook

Overview

Advertising and Public Relations Managers

This group performs some or all of the following duties:

Advertising managers
Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services.
Public relations managers
Direct and evaluate establishments and departments that develop and implement communication strategies and information programs, publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations.

Job titles

advertising administrator
advertising agency manager
advertising director
advertising manager
agency marketing department manager
campaign manager

Employment prospects

Source: BC Labour Market Outlook 2024 edition

The labour market information for this career is aggregate data for Advertising, marketing and public relations managers

Annual salary

Low

$68,762

Median

$108,451

High

$184,492

Job openings

Use this interactive map to explore job openings in different regions across B.C.

Strong job outlook

British Columbia

2,867

expected job openings (5-year forecast)

Education and training

Employment requirements

A university degree or college diploma in communications, public relations, marketing, journalism or in a related field and Several years of experience in an advertising, public relations or communications officer position or in a related occupation are required.

Additional information

Progression to senior management positions is possible with experience.

Certification requirements

Optional: The following certification are optional to practice as Advertising and public relations managers in B.C.

Accredited in Public Relations (APR) designation - Public Relations Managers

Accredited in Public Relations (APR) designation - Public Relations Managers

To work in advertising, marketing, and public relations in B.C., you may choose to earn the Accredited in Public Relations (APR) designation. Eligibility can be achieved after at least of five years of work experience and completion of the yearlong accreditation process.

Employment as an advertising or public relation manager additionally requires several years of related work experience.

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